Using social media for your business, as opposed to only personal use, is a totally different animal. Let’s take a look at some statistics from B2C to illustrate:
78% of the adult population in the United States use Facebook
38% use Instagram
24% use Twitter
Over half of the people on social media interact with a brand more than once a month
Over 88% of businesses are currently marketing on social media
What does this mean for you? It means that the general public is no longer using social media only to share their personal stories and moments. They are seeking out and interacting with their local businesses and that provides an excellent opportunity for your brand. As a business owner, it is important that your profiles are professional, captivating, and optimized so future clients can easily find you.
I have put together 7 Steps to Quick Social Media Optimization including an easy-to-follow checklist which can be downloaded here: Free SMO Checklist
1. Use the Recommended Image Dimensions for Each Platform
All social media channels have guidelines for the ideal image sizes on their channel. In particular, this includes your profile photo and header photo. You may think that a square is a square so the pixel dimensions don’t matter but when your image is resized to fit on a newsfeed vs profile vs mobile device, you are going to want it to always look it’s best.
2. Be Consistent with Your Profile Photo Across All Channels
You want to be sure that the image you choose for your profile is the same on every one of your social media accounts. This makes it easier for your customers to recognize you and they won’t need to wonder if they found the correct page. When they can quickly recognize your photo, it helps build that trust factor with your brand.
3. Use the Same Account Handle for All Social Media Platforms
Your account handle is the @__(your name here)__ that is used to designate your profile. It is how people will search and find you on social media and you want to try your best to make this the same on all platforms. If your first choice account handle is already being used by someone else, consider an alternative that is available across all channels. Again, this builds recognition and trust with your followers which ultimately leads to higher sales. It also makes it easier to promote your social media on printed outlets if the handle is the same.
I recommend creating accounts for all social media platforms with the same handle even if you do not think you will ever use it. For example, you may not think that Pinterest makes sense for your business right now but you will be happy down the road knowing that your account name is already secure if you change your mind.
4. Take Time to Carefully Fill in All Profile Information
Don’t leave any section of your profile blank. You want to use engaging copy wherever possible and leaving sections empty looks lazy and unprofessional. You want to be sure that a potential customer can quickly look at your profile page and easily know who you are, where you are located, what your business hours are, and how they can contact your or learn more information.
5. Use Industry-Specific Keywords
You should be using keywords in every section of your profile to increase your online reach and boost your brand’s visibility. Adding industry-specific keywords will help customers find you when they are searching online for your type of product or service.
6. Use Links and Test That They Actually Work
In order to create a cohesive brand, all parts of your marketing should be connected. You want to have links to and from your website, blog, and other social media accounts. Having social media icons in the header or footer of your website is the easiest way to drive traffic to your accounts. Likewise, you want to be sure your website is correctly listed within your social media profiles. You can promote your Instagram from your Facebook and vice versa quite easily. Connecting all of the puzzle pieces will strengthen your brand’s integrity online and create a strong bond between you and your customers.
The most important component of this optimization step is TESTING! One of the worst things you can do for your brand is to direct a potential customer to a link that gives them an Error URL Not Found message.
7. Add Call-to-Action Buttons
What is the main goal of your social media profile? Do you want to increase the number of people emailing you? Boost shop sales? Book more reservations? Increase foot traffic?
Facebook and Instagram in particular make Call-to-Action buttons very easy. You can choose which button type you want based on your goals and with one click, your customers will be directed exactly where you want them to go.
Now you have all the knowledge to optimize your social media profiles so they do the heavy lifting for you!
Download the tiibii Social Media Optimization Checklist here to quickly work through this list offline. Leave a note in the comment section if you have any feedback or questions!